Long Several Weeks and an Editathon

What a long several weeks! It’s been a while since my last post, and the last couple weeks have been a good case study of grad school chaos: I was catching up with school activities outside my internship with the Blake Archive, creating a syllabus for a competitive graduate teaching opportunity for next semester, grading a pile of papers for the writing classes I am teaching this semester,  running an Editathon (for more information see the event page on Wikipedia) and preparing to help a professor using Wikipedia in his classroom.  Oh, the life of academics! A lot happened in the past several weeks, and I don’t think I can adequately cover all of it. Instead, I thought I would spend today’s post highlighting what Editathons are, reporting on the editathon that I held here at K-State and discussing opportunities offer both for GLAM-Wiki activities and for collaboration among non-Wikimedia communities.

What is an editathon?

One of the biggest parts of successful GLAM-Wiki Activities tends to be live in-person events that encourage people to contribute to Wikipedia and Wikimedia projects called Editathons. Generally, at these events, a group of Wikipedians alongside some inexperienced volunteers come together to contribute to materials relavent to GLAMs on the various projects. I first experienced events like these in the U.K. when I lived there in 2011, and, subsequently in the D.C. area, I participated in several more events, as the local community got its foot in the door with the vast number of GLAMs in the city, especially the Smithsonian. Generally, these editathons allow organizations to access the Wikimedia volunteer community in a more personal and interactive setting, something that they are more familiar with as curators of institutions distributing public knowledge. Moreover, the GLAM institution that host the editathon gets an opportunity to promote both their materials, by asking Wikimedians to edit articles about them, and reward the volunteers through food and exposure to the collection and its behind the scenes workinga. In 2011, the Chronicle of Philanthropy reported on an editathon I attended at the Smithsonian’s Archive of American Art, and the video really captured the enthusiasm held by the, then, Wikipedian-in-Residence, Sarah Stierch, Sarah Snyder, a big advocate for the D.C. area Wikimedia community, volunteer participants, and a younger version of myself. I like that the video captures both the energy and the focus of GLAM institutions when they hold these events. For information and materials to help run editathons check out the tutorials at editathon.org and https://en.wikipedia.org/wiki/Wikipedia:How_to_run_an_edit-a-thon

Editathon at the Beach Museum

On October 11th, the Beach hosted an editathon related to William Blake. It provided an interesting experience for me, because it offered both a different approach to edithatons and created a radically new experience for the Beach Museum. One of the biggest hurdles for me this semester is corralling volunteers to contribute to the Blake Activities. Online volunteers aren’t too hard to find: on English Wikipedia, there are few Blake related contributors that have been producing a fair amount of Blake content. However, throughout Eastern Kansas their are hardly any regular Wikimedia projects contributors: maybe 6 including myself. Also, the Beach museum wanted to hold the event on a Friday because of staffing and the weekly schedule. Many of the Wikimedians couldn’t attend because of the work week. Thus for the editathon, I ended up having drew on people from my network in the English department instead of the typical volunteer community these events: experienced Wikipedians.

The event turned out smaller then expected (8 attendees instead of an expected 12 or so); as is often the case with academic communities, many people constantly have many things they are doing and a number of RSVPs had other things come up. However, for an event that didn’t draw many experienced Wikipedians, we got a fair amount done. Beyond teaching 5 new editors how to edit Wikipedia and Wikisource, the volunteers got a chance to learn more about Blake’s works and contributed to both Wikipedia and the Wikisource. Wikisource is a sister project to Wikipedia which creates e-book transcriptions of public domain books. We made some good progress on transcribing Benjamin Heath Malkin’s A Father’s memoirs of his child (we could still use more help at https://en.wikisource.org/wiki/Index:Father%27s_memoirs_of_his_child.djvu ). Though not radically productive for a 4 hour period, the event proved a success within the limits on the situation: training people to make contributions on Wikimedia projects can take time, and to get 5 people actually making changes within characterizes a big success; and, this is the first volunteer event at the Beach Museum, besides the use of docents, that actively involved people creating information related to the mission. Since, I haven’t seen any activity on Wikimedia projects from the volunteer, it demonstrates that academics only have so much time to contribute and then may or may not come back as regular contributors. Generally, though the event provided a foundational experience for the community here, the Beach museum and create a model for future events!

Thinking about the event as Cross Organizational Collaboration

With my internship I also want to facilitate conversation and collaboration amongst different academic groups that exist on the K-State campus to create public knowledge.The edithaton offered just that opportunity: we improved Blake related materials to meet the goals of the Blake Archive, while giving the Beach Museum a sample of what it means to host volunteers and see what running such an event would look like. Beside direct outcomes, it allowed for a meeting between Dr. Mark Crosby, my sponsor at the Blake Archive, and Addrianne Russell, our sponsor from the Beach. Dr. Crosby teaches a digital humanities class in the Spring. In the class, Crosby will require his students to contribute to a similar event focused largely on the interests of the Beach. Moreover, by training digital humanities students in Wikipedia ahead of time, the event will be more focused on contributions and collaboration!

Whats coming up

As, I have been promising for a while, there are some more statistical sets that I would like to explore as an extension of my earlier discussion of stats. Furthermore, I just got a copy of William Blake and the Digital Humanities: Collaboration, Participation, and Social Media by Roger Whitson and Jason Whittaker from Inter-Library Loan. Both Mark Crosby, and myself are planning to review the book, and I would love to reflect on it here in light of my project.  Hopefully I can those blog posts out with a more timely manner this time!

Reporting Metrics on GLAM-Wiki Part 1

As I mentioned in a post earlier in the week, documenting and assessing the effects of a GLAM-Wiki partnership on a institutions digital presence is a critical step to GLAM-Wiki cooperations. There are a number of ways to take metrics related to Wikipedia. In this blog I am going to highlight a few and why they matter. If you would like to see a comprehensive list of tools that GLAM professionals can use to measure content on Wikipedia, check out this list of tools used by the GLAM-Wiki community.

Metrics are an important part of any project, because it allows whoever is coordinating that project to communicate to others exactly what happened. This is particularly important when working with academic or cultural institutions: their is always to much work in that space and not enough labor. Metrics allow academics and GLAM-participants to assess the ratio of effort to public impact. For this blog post, I will cover some of the most basic types of metrics used by GLAM-Wiki assessment: quality and number of articles and external links.

Blake task force and Article quality

One of the most common ways for Wikipedians to organize work and content is to create community projects where they can coordinate efforts. Projects for large swaths of material are called WikiProjects and for more specific subtopics, sometimes these WikiProjects will form task forces (check out this link for a list of WikiProjects on English Wikipedia). For this GLAM-Wiki cooperation, I created a William Blake Task force as part of WikiProject Poetry on English Wikipedia. One of the advantages of WikiProjects is that they allow users to know who is working on a content area and for participants to categorize. On Wikipedia, the community has developed an assessment system called the 1.0 assessment scheme to map out the importance and quality of articles on English Wikipedia.

When I first found out I would be doing an internship with the archive (as reported in an earlier post), I began tagging articles related to Blake within this schema. In doing so, I identified 150 pages related to Blake and his work (now 151 page because of the a new article). I assessed them according to the 1.0 criteria.  As you can see in the screenshot of the assessment graph below, many of these articles are lower in quality (starts and stubs are small starter articles on Wikipedia with little content or references while Featured articles are well referenced and thorough articles that undergo a review process) and many of the most importance articles related to Blake and his art (Blake’s biography and his main publications) could use focused improvement. By identifying these qualities, we can direct contributors that we enlist through the Education assignments, editathons and Wikipedia community content drives towards the articles that need the most work and are most important.  At the end of the internship, I will reassess how successful these activities are by documenting the changes in article quality and number.

URLs to the Institution

One of the easiest ways for an institution to report it’s reach and presence on Wikipedia, as well as the internet more generally, is to determine how many urls lead towards different parts of their website. For English Wikipedia, a contributor who works for the Library of Congress, Ed Summers, created a tool called LinkyPedia which maps out how often links get used on English Wikipedia. According to the tool, currently, the Blake Archive has 110 links to its pages across 56 Wikipedia pages (not all of them articles). This is a small number of URLs considering how important the Blake Archive is as the primary Academic source of Blake images and transcription on the web. Anyone who researches a Blake poem or publication will likely find their way to the English Wikipedia article on the topic, and, if links to the authoritative Archive records are not available, they may not realize that the archive exists or can provide them support. This is a problem for students, researchers and Blake scholarship more generally: the free authoritative materials from the Blake Archive can easily be ignored for someone unfamiliar with the project. Adding links that meaningfully help readers connect to this outside source, as long as its not simply link spam, fulfills both Wikipedia’s mission of helping individuals access free knowledge and the Blake Archive’s mission in increasing use of their reference resources produced through almost two decades of institutional funding and grants.

Links on other Wikimedia projects are also important. For the Blake Archive, the most important links will be from Wikimedia Commons. Because the high resolution scans from the Blake Archive have been available for free on the internet since 1996, Wikimedia contributors have been downloading the images and uploading them to Wikimedia Commons because of their public domain status. Many of these images have been accompanied with a URL that provides the source of these images, properly accrediting the Archive for making them available. Though the MediaWiki software allows searching for the use of URLs, the report it generates doesn’t account for multiple URLs on a page thus allowing you to count the number of pages. To create a data similar to Linkypedia’s I ran two different tools to create metrics for links on Wikimedia Commons: first, running the built in tool, I discovered that their are 710 links to the Blake Archive; next, using the tool AutoWikiBrowser, I ran another report which reported 644 distinct file pages using those urls. On Wikimedia Commons, their are 2287 images related to William Blake, thus the report suggests that the Blake Archive is the source of over 1/4 of Blake images already in use across Wikimedia Projects. Already, in my initial survey of those images, I have discovered other Blake Archive scans without proper metadata attributing their source; this suggests that a significantly larger portion of those images are from the Blake Archive.

These metrics about link data have allowed me prioritize a particular activity that should improve my internship’s public impact: adding appropriate links and metadata to English Wikipedia and Commons. By adding links to the William Blake Archive and the institutional webpages of those institutions that hold the physical Blake objects, images will be accredited to their producers and readers will be affiliated with direct channels to free academic sources.

Coming soon

In my next blog post (or two), I will talk about the tools available for tracking page views, use of images on the family of Wikimedia projects, and how the Archive’s website metrics can be compared to Wikimedia projects to help improve public access to the materials.

Meanwhile, I would like to encourage everyone interested in William Blake or GLAM-Wiki to help improve content related to Blake on English Wikipedia. For things to do, check out the list of potential projects at https://en.wikipedia.org/wiki/Wikipedia:Blake#To_do . If you need help learning how to edit, check out http://editathon.org/ .

The Common Trajectory of GLAM-Wiki Projects

Last week, I answered the questions “What exactly is GLAM-Wiki? This week I thought I would outline more of what GLAM-Wiki collaborations look like and some of the practical concerns that go into running the early stages of collaborations. I started this  discussion two days ago when I explained some of the concerns I focus on when giving outreach talks about Wikipedia. Today, I am going to outline what seems to be the common trajectory of GLAM-Wiki projects since Liam Wyatt’s inaugural residency at the British Museum. Having been involved in a number of collaborations as a volunteer, in my experience, these projects seem to take the following steps:

  1. A GLAM, or individual enthusiast within a GLAM, recognizes it wants to engage Wikimedia projects or Wikipedia because of their importance within the public’s perception of the internet (Wikipedia is the go to source for quick information, tops Google searches and is integrated into Facebook and other websites). In the case of my current internship, Mark Crosby, one of the faculty at Kansas State, was very supportive of my other Wikipedia and Digital Humanities activities, is an editor of the William Blake Archive and jumped at the opportunity to have me do an internship helping the Archive.
  2. A Wikimedian begins presenting ideas to the GLAM’s employees and other volunteers in order to rally support. As I reported in my last blog post, the presentation I gave at Kansas State’s Beach Museum is a good example of these outreach events. Because the Blake Archive is a digital project, I am doing mostly outreach at my current location, Kansas State University, instead of within the GLAM.
  3. The Wikimedia community alongside GLAM professionals begins to facilitate a cooperation by identifying what resources would best help support Wikimedia’s mission to provide free and open-licensed educational materials. For my current internship, we knew that almost everything on the website fits into Wikimedia’s needs: the William Blake Archive has mostly public domain media content because Blake died nearly 200 years ago, and the archive is clearly an authority on Blake, so can be used to reference related content on Wikipedia.
  4. Wikimedians, usually the Wikipedian in Residence, do an initial assessment of what content is already on Wikipedia, Wikimedia Commons and other Wikimedia projects and begins rallying support for the project at the GLAM and on Wikimedia sites ( I am in the process of gathering this information and support. I hope to talk about the statistics in an upcoming blogpost).
  5. The GLAM donates resources to the Wikimedia community (usually either physical space for volunteer activities, staff time, or digital materials such as scans or images). For right now, the Blake Archive supports both myself, as an unpaid intern, and Mark, as an editor of the project, working on Wikimedia activities under their name. Also, the Beach Museum provided me the space for the presentation two weeks ago and for an upcoming Blake Archive event, allowing my GLAM-Wiki outreach to become inter-institutional outreach as well.
  6. Wikimedia volunteers and GLAM volunteers leverage the resources to improve Wikimedia space by writing Wikipedia articles, illustrating articles with GLAM images or building other free educational content like textbooks, public domain ebooks, etc.
  7. Wikimedia content provides the public with better education and direction towards authoritative institutions. Furthermore, GLAMs can show donors, grantmakers, and other decision makers metrics that support their claims to they impacting public knowledge through one of the most used families of websites in the world.
  8. GLAM-Wiki volunteers and the GLAM employees assess the impact of the project and refine their approach so as to ensure better public impact of the GLAM and volunteer time.
Right now I am about to finish step 4 and ramping up steps 5 and 6 with the Blake Archive. In the next couple blog posts, I plan to outline a little bit more of what exactly I am doing for the Blake Archive to assess it’s impact on the Wikimedia movement, corral volunteer labor to improve William Blake content and generally improve public knowledge about Blake.

Presenting Wikipedia, Addressing Common Misconceptions

Me Presenting GLAM-Wiki at the Beach Museum on Thursday August 8
Credit: Greg Eislein, Professor of English, Kansas State University

Part of my GLAM-Wiki internship involves creating a network of GLAM-Wiki volunteers and supporters around campus and on Wikipedia to support my activities.The first step in creating support is to show people how to engage in Wikipedia. Two Thursdays ago, I gave a talk at Kansas States’s Marianna Kistler Beach Museum of Art titled “Thinking about Wikipedia and Academia” (Here is the Prezi) In the presentation, I tried to address some of the concerns many academics have about Wikipedia, directing my audience towards a more multifaceted approach to thinking about Wikipedia and its community. There were about fifteen people in attendance from different parts of campus at the talk. And I would call the talk fairly successful, and expect to have several more discussions with the attendees in the coming months (one of the professors is already planning a Wikipedia editing assignment). 

These types of outreach events really drive my interest in participating in the community. I have been editing Wikipedia intensely for about for five or six years now, and have accrued quite a few contributions to the various projects. However, when I think about my contributions to the Wikimedia/Wikipedia community, I most enjoy talking to people about Wikipedia. You would think Wikipedia is not a hard subject to talk about because almost everyone uses it. But that isn’t always the case: many people have concerns about Wikipedia and many of these concerns derive from misconceptions about Wikipedia’s function and format. When planning to present to groups like I did at the Beach, I try to address these misconceptions about Wikipedia, and I thought I would talk about a few here:

A Community Roles Map from a survey done by the Wikimedia Foundation around 2010? (If you can help me find where I got this image that would be great!)

A Community Roles Map from a survey done by the Wikimedia Foundation around 2010? (If you can help me find where I got this image that would be great!)

Ignoring Wikipedia’s Community

The first misconception, and one I always have to address, is that readers consider Wikipedia like a traditional print source, not seeing the dynamic change within Wikipedia created by it’s vibrant community. Changes happen every day, and the community has a lot of different functions and processes to do so. Generally, in my conversation, I try to show what the community does and how to see those community roles in order for my audience to see how radically different Wikipedia is then traditional print encylcopedias. In my presentation, I explain not only the complexity of the community (see the diagram on the right), but also how varied the different Wikimedia projects are, how to see the edits as they happen and the community review processes. Of course, examining talk pages and a history pages are important to understand the complex community interaction that occurs for every article. For this, I tend to point towards the article Stray Animals in Indian Airports, to demonstrate how principals of Verifiability create interesting content and how history pages allow readers to witness. I also, generally pull up the Featured article for the day, because they almost always have talk page comments. Both types of examples help explain community processes, and show the complex dynamics created by the software and values of Wikipedia.

Wikipedia and Authority

Treating Wikipedia like a traditional reference source also leads to the inevitable question “How reliable is Wikipedia?” This questions always comes up, because, up until a few years ago, almost all the press about Wikipedia used rhetoric that highlighted the project’s question-ability. This is even more important when talking about Academic relations with Wikipedia. I had several professors from around campus, and within Academia their authority is built on reliable information and authority created by peer review and a clear relationship to editorial oversight. However, Wikipedia is very different. Through it’s Verifiability principle, Wikipedia outsources to reliable sources the claim to authority. Instead when thinking about Wikipedia quality, it is more important to think about how it fulfills it’s core function as a Wikimedia project: creating free and open access educational materials. This is an important point to highlight, because it appeals to recent calls for academics to create public engagement with their research. Within this context, I also point out, that academics need to learn to ignore the need to be authoritative on Wikipedia, instead focusing on getting good enough information out to the public so that academia can create better public education. We should always approach Wikipedia as only having the opportunity to get better, rather then the more traditional model of knowledge publication which has a publishing date! I have a draft blog that will probably come out next week talking more about “Why Wikipedia matters for academia,” addressing some of the ways Wikipedia can enhance public academic impact.

Completeness

The last misconception that I always try to confront about is the idea that Wikipedia is complete: any contributor, knowledge expert or anyone with a serious hobby, will find Wikipedia has huge gaps that seem overwhelming. As a byproduct of the very skewed demographics contributing to Wikimedia projects, topics like the sciences and popular culture have been covered extremely well on Wikipedia giving an impression of completeness, but many areas of academic concern, such as the humanities or women’s history, have massive gaps. WhenI like to demonstrate these gaps by showing the navbox for topics related to James Fenimore Cooper. Most of Cooper’s works don’t have Wikipedia articles, even though he probably is one of the most extensively studied American authors of the early/mid-19th century. Clearly, we need some experts, or people who care to come in and fill in these types of gaps. In most of my talks, this is where I ask academics to intervene, and share with them some of the ways they can. GLAM-Wiki and the Wikipedia Education Program have created a number of tools and approaches to facilitate fixing these gaps; all Wikipedia requires to be more complete is an interested academic daring enough to try. Though gaps can be very empowering as Cory Doctorow points out, Wikipedia is an “an infinite supply of gateway drugs to engagement” with knowledge, its distribution, and its construction” they also harm public awareness about topics academics care about.

What do you think?

I hope these approaches to talking about Wikipedia are useful to all of you readers. These are by no means all of the misconceptions you run into when talking about Wikipedia. What other ones have you found? What problems do you encounter when talking about Wikipedia?

What exactly is GLAM-Wiki?

As I described in my first post, I’m writing this blog as a useful guide for cooperation of digital humanities (DH) and GLAM professionals with Wikimedia projects, using my internship with the Blake Archive as a case study. But before the semester starts (August 26), and I focus on the specifics of what I do with the Blake Archive internship, I thought I would give a little background on GLAM-Wiki for those of you unfamiliar with the concept. If you already know about GLAM-Wiki and want to learn about something else about my Blake internship or have any questions, make sure that you leave me a comment below! It always helps to know what the readership wants is interested in.

When I say I am going to talk about GLAM, I don’t mean David Bowie types. (If you want to learn about GLAM Rockers, check out the cultural studies classic Hebdige’s Subculture: The Meaning of Style). Rather, I use GLAM as an acronym for Galleries, Libraries, Archives and Museums or more generally the community of institutions tasked with preserving our cultural heritage. GLAM-Wiki refers to the efforts within the Wikimedia community to reach out to those cultural institutions and encourage them to share their content and create new specialist content on Wikimedia websites to help encourage better access to the research and materials the GLAMs make available for the public (Wikimedia websites? Yes there is more then Wikipedia, check out the list at http://www.wikimedia.org/ ).

A series of activities and events by Wikimedians around the world have diversified and expanded the scope of those cooperations from small gatherings of volunteers to edit Wikipedia articles, to long term development of content on both GLAM websites and Wikimedia projects. One of the earliest documented cooperations was in 2008, when the Federal Archive in Germany (Bundesarchiv) donated thousands of images to Wikimedia projects. Another important landmarks is in 2010 when the British Museum brought Liam Wyatt, an Australian Wikimedia volunteer, into their organization as the first “Wikipedian in Residence” (WiR). As a Wikipedian in Residence, he coordinated a number of collaborations including donating digital media, engaging volunteers in writing informational content on Wikipedia and measuring the impact of the collaboration on the British Museum and their web presence. Since, both types of collaboration alongside a number of new practices and digital tools have been very successful and practiced throughout the world ( I will explore these projects more as we go through the semester. See the below graph showing WiRs, only a portion of projects which are documented at http://en.wikipedia.org/wiki/Wikipedia:GLAM/Projects).

A chart showing the Wikipedians in Residence up to 2012 from

To coordinate efforts and to create a repository of best practices, the volunteer community supporting GLAM and Wikimedia cooperation has since become a GLAM-Wiki network of contributors. Furthermore, in the United States, because there are a disproportionately smaller number of individuals trained and able to support these collaborations in comparison to the number of organizations interested in having a GLAM-Wiki collaboration, the volunteer community has established the GLAM-Wiki US Consortium to support organizations interested in cooperation and in training new facilitators. As I go through my internship, I will be exploring more of how these communities function and where to find resources and ideas about Wikimedia projects. 

I hope this was helpful for those of you unfamiliar with GLAM-Wiki! How would you characterize your experiences with GLAM-Wiki? What is important to know about the movement and the activities related?

A Beginning for the Semester

This semester I will be doing GLAM-Wiki activities with the William Blake Archive (http://www.blakearchive.org/blake/ ) as part of an internship. If you aren’t aware, GLAM-Wiki is an effort to bring the knowledge from those who manage Galleries, Libraries Archives and Museums (GLAMs) onto the open access Wikimedia sites like Wikipedia in order to further public access to our global cultural heritage (for more information check out http://outreach.wikimedia.org/wiki/GLAM , there will be more information about GLAM-Wiki in future posts). I will be running this blog (my first) in order to document and reflect on the various elements of the internship. I am documenting the project because the academic humanities have been largely ignored by the Wikimedia community – the GLAM-Wiki community has been good at reaching out towards traditional museums and other cultural institutions (partnerships have included the British Museum, British Library, Smithsonian, Versailles, etc) and recent efforts with scientific organizations have been very successful in sharing these cultural institution resources with an interested public. I believe that Wikipedia and digital humanities (DH) clearly have aligned functions within the internet ecosystem (both profile knowledge and knowledge resources), and that, like GLAMs, if DH projects want to be relevant to researchers and the public, they must engage with Wikipedia, which is core to internet infrastructure and access as a top ten website. The William Blake Archive, one of the early trend setters of digital humanities projects, seems like an excellent DH project to explore the potential of DH/Wikipedia collaboration, and these blog posts this semester, hopefully, will explore most of the theory and logistics that go into practicing DH GLAM-Wiki. Before we get there though, I thought I might share a little bit about me.

I am a masters student of English Literature and Culture Studies at Kansas State University.Within my research, I focus on the place of history and the historical in public discourse, masculinities and subculture, and environmental rhetoric about food in contemporary literature. I am also a budding Digital Humanities practitioner. My involvement in DH started when I started contributing to Wikipedia and other Wikimedia projects as User:Sadads early in my undergraduate career. Since, I have begun exploring the place of academic activity in Wikipedia and it’s role as the center of free internet knowledge, through projects like GLAM-Wiki and the Wikipedia Education Program (https://outreach.wikimedia.org/wiki/Wikipedia_Education_Program). In digital humanities, I am particularly interested in what the private sector has called “Knowledge Management”, that is managing information and knowledge and it’s sharing on social platforms, like wikis and blogs, so that the people who need it can get access to it, improving quality and efficiency in any organization’s activities. Since joining Wikipedia, I have always thought of the project as the ultimate academic knowledge management (KM) platform: it provides the ultimate bridge between academic resources, information and researchers through it’s citations and links. The GLAM-Wiki community seems to be at the forefront of fulfilling this academic KM connection, actively lobbying members of the GLAM community (academics) to build information and connect resources through Wikimedia platforms. In a future blog post, I will elaborate more on the connection between KM, DH, and GLAM-Wiki.

I hope the semester goes well and I look forward to sharing my experiences with DH and Wikipedia. If you questions or thoughts on what I should share about my experience, please leaves questions and comments below, it always helps to know what an audience is thinking!